Privacy Policy

Privacy Policy

1. Our Commitment
This is the Hock Seng Food (HSF) Privacy Policy. HSF collects, uses and discloses Customer Data in order to provide you with a safe, smooth, efficient and customised experience with HSF. The collection, use and disclosure of Customer Data enables HSF to provide services and products that are most likely to meet your needs and requirements. This Privacy Policy outlines HSF’s policy and responsibility in relation to the collection, use and disclosure of Customer Data.

2. Types Of Information Collected
We collect information when you:
• Use our services;
• Browse our website;
• Engage with us through social media;
• Access our website through a mobile device; or
• Use our mobile applications.

The types of personal information we collect are those which you provide to us, such as your name, contact details, date of birth, gender, identity card number, passport number, bank account or credit card details, and e-mail address.
We automatically collect information sent by your computer when you browse our website, or sent by your mobile device when you use our mobile applications. This information includes your browser type, IP address, and the pages you visit. This information is collected for analysis and evaluation in order for us to improve our website, our mobile applications, and the products and services which we provide. This information will not be used in association with your personal information.

3. Cookies 
Most websites like ours use cookies to enhance your online experience. A cookie is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember for instance your user name and password.

You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (like internet explorer). There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the website you visit and it’s possible then that you do not have access to some of the features on the website. 

4. Purposes for Collection, Use and Disclosure
Personal information which you provide to us may be used, disclosed, and/or processed by us, and our related or affiliated co-operatives and organisations for the purposes of facilitating your transactions with us, and to keep you informed of updates, changes, and developments relating to us, the scope of which may include but is not limited to:
• Administering and maintaining your account with us;
• Processing and fulfilling your order for goods and services purchased from us;
• Verifying and processing payment and/or credit control when you purchase goods and services from us;
• Engaging third party service providers to perform certain aspects of services provided by us;
• Unless you notify us in writing that you do not wish to receive such information, sending you information from time to time through e-mail and post about our products and services, promotions and special offers, upcoming events and other information which may be of interest to you;
• Customer profiling, market analysis, and research to improve our product and service offerings to you;
• Communicating with you on matters relating to your account with us, including administering any membership benefits and entitlements;
• Notifying you about important changes to this Privacy Policy, and to our policies or services which may affect you;
• Responding to queries or feedback from you;
• Enforcing our legal rights and remedies; and
• for such other purposes as permitted by applicable law or with your consent.

5. How Do We Use Your Data?
If you have consented, we may use your personal data from time to time for marketing and promotional purposes:
Administration of contests, competitions and marketing campaigns in connection with the products and services offered by our selected partners.

Communication of advertisements involving details of the products, services, special offers and rewards offered by our selected partners (including but not limited to upselling, cross selling and online marketing).

Customisation of your online experience according to your chosen interests and preferences and enhance your current and future visits to the website .

For leads generation and management for marketing the products and services offered by our selected partners.

For the purpose of market research and statistical analysis.

From time to time, we may collaborate with other third parties to organise joint marketing and promotional campaigns, offers or contests, and may require disclosure of your information to such third parties. For example, where a promotion or Promo Code is specially offered to customers of selected partners, we may share your information with that partner to the extent relevant to such promotional campaign. In some cases, you may not be able to enjoy the promotion, offer or participate in the contest, unless you consent to disclosure to our partner of your information. “Promo Code” refers to any credits, vouchers, coupons or codes offered by HSF for use in the purchase of goods from Priceclub.

Inform you of promotions, offers, surveys, events, products and services, which may be of interest to you, from selected partners.

Matching of Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services (including promotions, loyalty and reward programmes) by our selected partners.

Notify and invite you to events and activities organised by HSF, our selected partners, sponsors or advertisers.

Process your registration to participate in or attend an event or activity and to communicate with you regarding your attendance at the event or activity.

Send you alerts, newsletters, updates, mailers, promotional materials, special privileges and festive greetings from Hock Seng Food Pte Ltd, our selected partners, sponsors or advertisers.

6.Who Do We Disclose Your Data To?
• Any affiliate, subsidiary or partner of HSF
• Our technology, marketing and logistics service providers
• Credit card and payment processing companies

7.Linked Sites
HSF may provide links to other sites, locally and overseas, ("Linked Sites") that may be of relevance and interest to you. Although Hock Seng Food will take every possible steps to protect your data, it has no control over, and are not responsible for the privacy practices or the content of such Linked Sites, and you hereby waive any claim against us with respect to the Linked Sites.

8.Transfer of Personal Information Overseas
Hock Seng Food office is based in Singapore. Customer Data may be transmitted to data storage facilities where HSF keeps its central records or for backup purpose. Customer Data may be transferred to HSF’s offices and appointed agents in Singapore or other countries in connection with HSF’s performance of the contract with you.

9. Accuracy 
HSF needs your assistance to ensure that your Personal Data is current, complete and accurate. As such, please inform HSF of changes to your Personal Data by contacting HSF and submitting your updated particulars to HSF in writing.

HSF may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Use and Disclosure” sub-section, your order information may be disclosed to the appropriate customs and immigration authorities (for overseas purchases) as required by law. As such, it is important to ensure that the Personal Data contained in your order information is current, complete and accurate.

10. Access 
HSF will, upon your written request to our Personal Data Protection Officer (see Section 13), allow you to access your stored Personal Data. Where permitted by law, HSF reserves the right to charge a reasonable administrative fee for this service. Where permitted by law, HSF reserves the right to deny you access to your Personal Data and may provide an explanation.

11. Retention
HSF will retain Customer Data for as long as it is necessary to fulfil the purpose for which it was collected, the legal or business purposes of HSF, or as required by relevant laws.
 When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.

12. Updates to the privacy policy
HSF will amend this Privacy Policy from time to time and the updated versions will be posted on HSF’s website and date stamped so that you are aware of when the Privacy Policy was last updated. Subject to applicable laws, the English version of this Privacy Policy will prevail over any version of this Privacy Policy in another language. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.

13. Contact us / Personal Data Protection Officer Contact Details
If you have comments, questions or complaints about or requests relating to this Privacy Policy statement or how HSF handles personal data, please contact HSF in writing at the address below referencing ‘Privacy Policy':

Personal Data Protection Officer
Hock Seng Food Pte Ltd
267 Pandan Loop
Singapore 128439
Email:, referencing: Privacy Policy.